🎯 Background
The idea arose from the need to improve the user experience on the website of a real estate agency in Cancún. Here we implemented the branding of a more luxurious, intuitive, and professional page. We improved the main filter so that it redirects to more specific properties from there.
🔍 Research
Research Process
User research, we obtained data from people who visit, those who buy properties, those who search for properties, and those who rent properties. Thanks to Google Analytics we were able to identify the people who interact most with the page and those who spend the most time on the page; the page conversion rate was 10% and the interaction time was 2 minutes.
Key Results
We found that users tend to look for the most exclusive and secure properties. We also found that users who buy properties are people who have large families and want security in their investment such as proximity to the beach.
Pain Points
- 1
People feel their investment is risky if there is no security in the properties
- 2
They need a platform that helps them find secure properties
- 3
They want to know the property through images and videos
- 4
It is difficult to contact agencies
Design Architecture
A landing page architecture was planned with a main filter that redirects to more specific properties.
User Personas
Felipe González
Occupation
Marketing company owner
🎯 Goal
Search for a safe property for his family
⚡ Difficulty
He couldn't find safe properties because he didn't have time to go out and look in nearby places and there is no one to give him information about properties
Carlos Soza
Occupation
Property Investor
🎯 Goal
Search for one or more pre-sale properties safe for his investment
⚡ Difficulty
Although he has time to look for properties, he finds it difficult to contact agencies because their schedules are full and there is no one to help him look for properties
Wireframes
Home Page wireframe
Search List wireframe
Final Mockups
Home Page mockup
Search List mockup
Property Detail mockup
Property Contact mockup
Property About mockup
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